- Is Growing Up in the Digital Age Preparing Elementary School Children for Successful Futures or Rewiring Their Brains And Altering Their Attention Spans? A thesis submitted to the School of Communications of Webster University in partial fulfillment of the requirements for the Degree of Masters of Arts in Media Literacy, April 2009; Copyright by: Mary Pat Gallagher
- Getting Universal Primary Tobacco Use Prevention Into Priority Area Schools: A Media Literacy Approach – by Melinda C. Bier, PhD1 Lara Zwarun, PhD1 Victoria Fehrmann Warren, MS2 The impact of any prevention intervention depends on its ability to influence health risks and behavior change and the extent to which the target audience has access to and participates in the program. In this article, the authors make the case that media literacy–based tobacco pre- vention education can be integrated into the middle school curriculum in a way that delivers on both counts.
- Media Literacy Analysis: Michael Kors Advertisement – by Kristina Grueneis Michael Kors is a prominent American luxury fashion designer, who is well-known for his sophisticated and elegant designs. The brand aims to represent the classic American jet-set lifestyle. Besides Kors’ casual but chic designs, the company’s advertisements are another element in selling the brand’s desired lifestyle to their target audiences. The attached advertisement is part of the 2008 Michael Kors Spring campaign and appeared in various high-end fashion magazines all over the world.
- Introduction: “They’re coming to get you, Barbara!” by Ana Bendana Situation Analysis: Zombies. The undead. For about half a century these gruesome monsters have invaded the silver screen with their stark blatant criticism of our culture and society, all the while both fascinating and repulsing the living. Since the September 11, 2001 attacks on American soil, zombies have seen a steady rise in popularity, spreading beyond film and attacking various other mediums…
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Deciphering the Romney/Ryan Playbook: 2012 Republican Presidential Campaign Tactics - Art Silverblatt, Professor, School of Communications, Webster UniversityKeywords: Media Literacy, Romney, Political Communications, Campaign Strategies
Every presidential team develops its own distinctive campaign strategy, comprised of coordinated tactics, to influence the electorate. Campaign staffs devote enormous energy identifying the campaign strategies of their opponents in order to respond quickly and even anticipate their tactical decisions. In addition, an understanding of campaign tactics employed in a political campaign can help political strategists in future races, providing insight …
